Friday, July 11, 2025
5:21:35 PM
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What is 2P Plus?
What is 2P Plus?
What is 2P Plus?
What is 2P Plus?
What is 2P Plus?
2P [teww pee]
(adv.)
2P [teww pee]
(adv.)
2P [teww pee]
(adv.)
2P [teww pee]
(adv.)
Partnering with an exclusive retailer to sell your products on online marketplaces for you.
Partnering with an exclusive retailer to sell your products on online marketplaces for you.
Partnering with an exclusive retailer to sell your products on online marketplaces for you.
Plus [puh-luhs]
(conj.)
Plus [puh-luhs]
(conj.)
Plus [puh-luhs]
(conj.)
Plus [puh-luhs]
(conj.)
Partnering with an exclusive retailer to sell your products on online marketplaces for you.
Partnering with an exclusive retailer to sell your products on online marketplaces for you.
Partnering with an exclusive retailer to sell your products on online marketplaces for you.
We built a better way to
sell on Amazon & Beyond
We built a better way to
sell on Amazon & Beyond
Neato’s 2P+ model is the modern, margin-minded upgrade to how to sell on marketplaces. It’s our answer to outdated Sell to Amazon (1P) limitations and chaos of selling on Amazon (3P). Designed for ambitious e-commerce brands that want control, clarity, and scalability.
We buy your inventory. We take on the risk. And 18 specialized teams execute across every lever that drives marketplace growth: strategy, ads, listings, logistics, brand protection, creative and more. Every service costs nothing and is tailored to your brand’s specific needs. You stay in full control. We execute.
POs are predictable. Payments are fast. Ops is centralized. Most brands see above average results in the first 6 months. No surprise fees. No channel chaos. Just one partner who actually gives a shit.
Neato’s 2P+ model is the modern, margin-minded upgrade to how to sell on marketplaces. It’s our answer to outdated Sell to Amazon (1P) limitations and chaos of selling on Amazon (3P). Designed for ambitious e-commerce brands that want control, clarity, and scalability.
We buy your inventory. We take on the risk. And 18 specialized teams execute across every lever that drives marketplace growth: strategy, ads, listings, logistics, brand protection, creative and more. Every service costs nothing and is tailored to your brand’s specific needs. You stay in full control. We execute.
POs are predictable. Payments are fast. Ops is centralized. Most brands see above average results in the first 6 months. No surprise fees. No channel chaos. Just one partner who actually gives a shit.
Neato’s 2P+ model is the modern, margin-minded upgrade to how to sell on marketplaces. It’s our answer to outdated Sell to Amazon (1P) limitations and chaos of selling on Amazon (3P). Designed for ambitious e-commerce brands that want control, clarity, and scalability.
We buy your inventory. We take on the risk. And 18 specialized teams execute across every lever that drives marketplace growth: strategy, ads, listings, logistics, brand protection, creative and more. Every service costs nothing and is tailored to your brand’s specific needs. You stay in full control. We execute.
POs are predictable. Payments are fast. Ops is centralized. Most brands see above average results in the first 6 months. No surprise fees. No channel chaos. Just one partner who actually gives a shit.
Neato’s 2P+ model is the modern, margin-minded upgrade to how to sell on marketplaces. It’s our answer to outdated Sell to Amazon (1P) limitations and chaos of selling on Amazon (3P). Designed for ambitious e-commerce brands that want control, clarity, and scalability.
We buy your inventory. We take on the risk. And 18 specialized teams execute across every lever that drives marketplace growth: strategy, ads, listings, logistics, brand protection, creative and more. Every service costs nothing and is tailored to your brand’s specific needs. You stay in full control. We execute.
POs are predictable. Payments are fast. Ops is centralized. Most brands see above average results in the first 6 months. No surprise fees. No channel chaos. Just one partner who actually gives a shit.
“We build playbooks around our brands, not brands around our playbook.”
“We build playbooks around our brands, not brands around our playbook.”
“We build playbooks around our brands, not brands around our playbook.”
“We build playbooks around our brands, not brands around our playbook.”
- Anthony Connelly, CEO
- Anthony Connelly, CEO
- Anthony Connelly, CEO
TL;DR
TL;DR
TL;DR
We buy your inventory
We sell your inventory
You keep control + get clean growth
We own the risk
Strategy, ads, creative, and logistics = all in-house
Most brands see results in as little as 6 months
No retainers. No fees. No charge-backs. No chaos.
Never speak to Seller or Vendor Central Support again
1P👎
1P👎
1P👎
You sell to Amazon, but lose control.
Long payment terms, chargebacks, and inflexible pricing make it hard to grow and even harder to protect your brand.
You sell to Amazon, but lose control.
Long payment terms, chargebacks, and inflexible pricing make it hard to grow and even harder to protect your brand.
You sell to Amazon, but lose control.
Long payment terms, chargebacks, and inflexible pricing make it hard to grow and even harder to protect your brand.
You sell to Amazon, but lose control.
Long payment terms, chargebacks, and inflexible pricing make it hard to grow and even harder to protect your brand.
3P👎
3P👎
3P👎
You’re in charge — and it shows.
With full responsibility for logistics, support, and advertising, the burden’s on your team to make it all work.
You’re in charge — and it shows.
With full responsibility for logistics, support, and advertising, the burden’s on your team to make it all work.
You’re in charge — and it shows.
With full responsibility for logistics, support, and advertising, the burden’s on your team to make it all work.
You’re in charge — and it shows.
With full responsibility for logistics, support, and advertising, the burden’s on your team to make it all work.
2P+
2P+
2P+
we got The best of both worlds:
You keep brand control, we handle the rest. Logistics, advertising, support — all fully managed, without the chaos.
we got The best of both worlds:
You keep brand control, we handle the rest. Logistics, advertising, support, all fully managed, without the chaos.
we got The best of both worlds:
You keep brand control, we handle the rest. Logistics, advertising, support, all fully managed, without the chaos.
Control without Complexity.
Control without Complexity.
Control without Complexity.
No fees, No Chargebacks.
No fees, No Chargebacks.
No fees, No Chargebacks.
Fully Managed Growth.
Fully Managed Growth.
Fully Managed Growth.
2P or not 2p?
2P or not 2p?
That is the question.
That is the question.
1p
1p
2p
2p
3p
3p
Inventory
control
Inventory
control
Inventory
control
No
No
No
Yes
Yes
Yes
Yes
Yes
Yes
consistent POs
consistent POs
consistent POs
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
No
No
Operational complexity
Operational complexity
Operational complexity
Moderate
Moderate
Moderate
Low
Low
Low
High
High
High
access to data
access to data
access to data
Very Limited
Very Limited
Very Limited
Comprehensive
Comprehensive
Comprehensive
Fragmented
Fragmented
Fragmented
Fragmented
Payment speed
Payment speed
Payment speed
🐢
🐢
🐢
🐢
🚀
🚀
🚀
🚀
🚗
🚗
🚗
🚗
agency management
agency management
agency management
Typically
Typically
Typically
Nope
Nope
Nope
Most Likely
Most Likely
Most Likely
Most Likely
Operational complexity
Operational complexity
Operational complexity
Moderate
Moderate
Moderate
Easy
Easy
Easy
Complex
Complex
Complex
18 Specialized Teams
18 Specialized Teams
PHOTO
DESIGN
Marketplace management
search advertising
Business Intelligence
warehousing
Performance Marketing
customer service
Account healtho
software development
Customer experience
Demand Planning
Video
Creative strategy
Issue assistance
Catalog Management
Project management
Brand mangament
PHOTO
PHOTO
DESIGN
DESIGN
Marketplace management
Marketplace management
search advertising
search advertising
Business Intelligence
Business Intelligence
warehousing
warehousing
Performance Marketing
Performance Marketing
customer service
customer service
Account health
Account health
software development
software development
Customer experience
Customer experience
Demand Planning
Demand Planning
Video
Video
Creative strategy
Creative strategy
Issue assistance
Issue assistance
Catalog Management
Catalog Management
Project management
Project management
Brand mangament
Brand mangament
our work
our work
About Neato
About Neato
About Neato
Neato is a second-party (2P) Ecommerce operator built for brands that refuse to compromise
We partner with high-growth consumer brands to take over the operational complexity of marketplace selling without sacrificing creative control, brand integrity, or profitability. From Amazon execution to omnichannel strategy, we’re not just another seller or agency. We’re your partner aligned on outcomes and obsessed with growth.
Our model is simple: when you win, we win.
Neato is a second-party (2P) Ecommerce operator built for brands that refuse to compromise
We partner with high-growth consumer brands to take over the operational complexity of marketplace selling without sacrificing creative control, brand integrity, or profitability. From Amazon execution to omnichannel strategy, we’re not just another seller or agency. We’re your partner aligned on outcomes and obsessed with growth.
Our model is simple: when you win, we win.
Neato is a second-party (2P) Ecommerce operator built for brands that refuse to compromise.
We partner with high-growth consumer brands to take over the operational complexity of marketplace selling without sacrificing creative control, brand integrity, or profitability. From Amazon execution to omnichannel strategy, we’re not just another seller or agency. We’re your partner aligned on outcomes and obsessed with growth.
Our model is simple: when you win, we win.
