Neato Blog
Neato Blog
Amazon & Marketplace
Amazon & Marketplace
Amazon & Marketplace
The Complete Amazon Buy Box Guide for CPG Brands
The Complete Amazon Buy Box Guide for CPG Brands
Losing the Amazon Buy Box costs CPG brands millions. Learn what drives Buy Box eligibility...
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The Amazon Subscribe & Save Playbook
The Amazon Subscribe & Save Playbook
A one-time customer costs money to acquire. Sponsored Products, Sponsored Brands, maybe DSP...
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2P vs. Amazon Agency: Which Model Is Right for Your Brand?
2P vs. Amazon Agency: Which Model Is Right for Your Brand?
One agency managing advertising. Another handling content. A freight broker coordinating FBA inbound shipments.
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Rufus Changed Everything: Amazon AI Search & COSMO Guide
Rufus Changed Everything: Amazon AI Search & COSMO Guide
Amazon Rufus and COSMO have shifted search from keywords to intent.
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Amazon Vendor Central Termination: The Complete 1P to 2P Transition Guide
Amazon Vendor Central Termination: The Complete 1P to 2P Transition Guide
Vendor Central was once the gold standard. For many CPG brands, it's become a margin trap.
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$10 Billion to Bankruptcy: The Amazon Aggregator Autopsy
$10 Billion to Bankruptcy: The Amazon Aggregator Autopsy
How Amazon aggregators raised $16B, bought rankings instead of brands, and collapsed.
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Why Your Amazon TACOS Is a Brand Problem
Why Your Amazon TACOS Is a Brand Problem
I pulled a search term report last week for a brand spending $50K/month on Amazon ads.
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What Is the 2P eCommerce Model? The Definitive Guide for CPG Brands
What Is the 2P eCommerce Model? The Definitive Guide for CPG Brands
The 2P eCommerce model combines the simplicity of 1P with the control of 3P.
Read More
→
The Complete Amazon Buy Box Guide for CPG Brands
Losing the Amazon Buy Box costs CPG brands millions. Learn what drives Buy Box eligibility...
Read More
→
The Amazon Subscribe & Save Playbook
A one-time customer costs money to acquire. Sponsored Products, Sponsored Brands, maybe DSP...
Read More
→
2P vs. Amazon Agency: Which Model Is Right for Your Brand?
One agency managing advertising. Another handling content. A freight broker coordinating FBA inbound shipments.
Read More
→
Rufus Changed Everything: Amazon AI Search & COSMO Guide
Amazon Rufus and COSMO have shifted search from keywords to intent.
Read More
→
Amazon Vendor Central Termination: The Complete 1P to 2P Transition Guide
Vendor Central was once the gold standard. For many CPG brands, it's become a margin trap.
Read More
→
$10 Billion to Bankruptcy: The Amazon Aggregator Autopsy
How Amazon aggregators raised $16B, bought rankings instead of brands, and collapsed.
Read More
→
Why Your Amazon TACOS Is a Brand Problem
I pulled a search term report last week for a brand spending $50K/month on Amazon ads.
Read More
→
What Is the 2P eCommerce Model? The Definitive Guide for CPG Brands
The 2P eCommerce model combines the simplicity of 1P with the control of 3P.
Read More
→
The Complete Amazon Buy Box Guide for CPG Brands
Losing the Amazon Buy Box costs CPG brands millions. Learn what drives Buy Box eligibility...
Read More
→
The Amazon Subscribe & Save Playbook
A one-time customer costs money to acquire. Sponsored Products, Sponsored Brands, maybe DSP...
Read More
→
2P vs. Amazon Agency: Which Model Is Right for Your Brand?
One agency managing advertising. Another handling content. A freight broker coordinating FBA inbound shipments.
Read More
→
Rufus Changed Everything: Amazon AI Search & COSMO Guide
Amazon Rufus and COSMO have shifted search from keywords to intent.
Read More
→
Amazon Vendor Central Termination: The Complete 1P to 2P Transition Guide
Vendor Central was once the gold standard. For many CPG brands, it's become a margin trap.
Read More
→
$10 Billion to Bankruptcy: The Amazon Aggregator Autopsy
How Amazon aggregators raised $16B, bought rankings instead of brands, and collapsed.
Read More
→
Why Your Amazon TACOS Is a Brand Problem
I pulled a search term report last week for a brand spending $50K/month on Amazon ads.
Read More
→
What Is the 2P eCommerce Model? The Definitive Guide for CPG Brands
The 2P eCommerce model combines the simplicity of 1P with the control of 3P.
Read More
→
Channel Strategy
Brand & Growth
Channel Strategy
Channel Strategy
Why Your Amazon Listings Aren't Converting (And How to Fix Them)
Why Your Amazon Listings Aren't Converting (And How to Fix Them)
Low Amazon conversion rates usually trace back to five fixable problems. Here is the diagnostic every brand should run before spending another dollar on ads.
Low Amazon conversion rates usually trace back to five fixable problems. Here is the diagnostic every brand should run before spending another dollar on ads.
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How to Scale an Amazon Brand Without Losing Margins
How to Scale an Amazon Brand Without Losing Margins
Scaling on Amazon without killing margins requires discipline across four levers. Here is the playbook for brands that want growth and profitability together.
Scaling on Amazon without killing margins requires discipline across four levers. Here is the playbook for brands that want growth and profitability together.
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Amazon Brand Registry: What It Is and Why You Need It
Amazon Brand Registry: What It Is and Why You Need It
Amazon Brand Registry is free, requires only a trademark, and unlocks the tools that actually move the needle. Here is why delaying costs more than most expect.
Amazon Brand Registry is free, requires only a trademark, and unlocks the tools that actually move the needle. Here is why delaying costs more than most expect.
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How CPG Brands Scale Without Splintering
How CPG Brands Scale Without Splintering
Multi-channel ecommerce strategy is not about being everywhere. It is about syncing DTC, marketplaces, and retail into one system built for compounding growth.
Multi-channel ecommerce strategy is not about being everywhere. It is about syncing DTC, marketplaces, and retail into one system built for compounding growth.
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The $8 Million Question - Inside the Economics of Super Bowl Ads
The $8 Million Question - Inside the Economics of Super Bowl Ads
Super Bowl ads cost $8M for 30 seconds but deliver $8.60 ROI per dollar. The sticker shock hides a conversion engine that outperforms every alternative at scale.
Super Bowl ads cost $8M for 30 seconds but deliver $8.60 ROI per dollar. The sticker shock hides a conversion engine that outperforms every alternative at scale.
Read More
→
Why Your Amazon Listings Aren't Converting (And How to Fix Them)
Low Amazon conversion rates usually trace back to five fixable problems. Here is the diagnostic every brand should run before spending another dollar on ads.
Read More
→
How to Scale an Amazon Brand Without Losing Margins
Scaling on Amazon without killing margins requires discipline across four levers. Here is the playbook for brands that want growth and profitability together.
Read More
→
Amazon Brand Registry: What It Is and Why You Need It
Amazon Brand Registry is free, requires only a trademark, and unlocks the tools that actually move the needle. Here is why delaying costs more than most expect.
Read More
→
How CPG Brands Scale Without Splintering
Multi-channel ecommerce strategy is not about being everywhere. It is about syncing DTC, marketplaces, and retail into one system built for compounding growth.
Read More
→
The $8 Million Question - Inside the Economics of Super Bowl Ads
Super Bowl ads cost $8M for 30 seconds but deliver $8.60 ROI per dollar. The sticker shock hides a conversion engine that outperforms every alternative at scale.
Read More
→
Brand & Growth
Brand & Growth
What Is an Amazon Accelerator Agency and Do I Need One?
What Is an Amazon Accelerator Agency and Do I Need One?
An Amazon Accelerator agency helps brands scale faster through expert PPC, listing optimization, and growth strategy. Here is how to tell if you need one.
An Amazon Accelerator agency helps brands scale faster through expert PPC, listing optimization, and growth strategy. Here is how to tell if you need one.
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→
Meet 2P. The Ecomm Model Ending the Vendor vs. Seller Tug-of-War
Meet 2P. The Ecomm Model Ending the Vendor vs. Seller Tug-of-War
The 2P retail operator model gives CPG brands one partner who buys inventory, owns the P&L, and runs everything as one business.
The 2P retail operator model gives CPG brands one partner who buys inventory, owns the P&L, and runs everything as one business.
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FBA vs FBM: Which Is Right for Your Brand?
FBA vs FBM: Which Is Right for Your Brand?
FBA wins most of the time, but not every time. Here is the real cost math, the tradeoffs, and when a hybrid fulfillment strategy beats both.
FBA wins most of the time, but not every time. Here is the real cost math, the tradeoffs, and when a hybrid fulfillment strategy beats both.
Read More
→
The Growth Ladder Most CPG Brands Get Wrong
The Growth Ladder Most CPG Brands Get Wrong
Most CPG brands work the growth ladder backwards, pouring into ads before earning the right.
Most CPG brands work the growth ladder backwards, pouring into ads before earning the right.
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When Amazon Stops Picking Up Your 1P Calls
When Amazon Stops Picking Up Your 1P Calls
Amazon is cutting small 1P vendors and eliminating retail managers.
Amazon is cutting small 1P vendors and eliminating retail managers.
Read More
→
Vendor Negotiations and the Cost No One Budgets For
Vendor Negotiations and the Cost No One Budgets For
Q1 Amazon vendor negotiations consume 40-65% of leadership attention without compounding. The real cost is strategic work deferred, not margins lost.
Q1 Amazon vendor negotiations consume 40-65% of leadership attention without compounding. The real cost is strategic work deferred, not margins lost.
Read More
→
What Is an Amazon Accelerator Agency and Do I Need One?
An Amazon Accelerator agency helps brands scale faster through expert PPC, listing optimization, and growth strategy. Here is how to tell if you need one.
Read More
→
Meet 2P. The Ecomm Model Ending the Vendor vs. Seller Tug-of-War
The 2P retail operator model gives CPG brands one partner who buys inventory, owns the P&L, and runs everything as one business.
Read More
→
FBA vs FBM: Which Is Right for Your Brand?
FBA wins most of the time, but not every time. Here is the real cost math, the tradeoffs, and when a hybrid fulfillment strategy beats both.
Read More
→
The Growth Ladder Most CPG Brands Get Wrong
Most CPG brands work the growth ladder backwards, pouring into ads before earning the right.
Read More
→
When Amazon Stops Picking Up Your 1P Calls
Amazon is cutting small 1P vendors and eliminating retail managers.
Read More
→
Vendor Negotiations and the Cost No One Budgets For
Q1 Amazon vendor negotiations consume 40-65% of leadership attention without compounding. The real cost is strategic work deferred, not margins lost.
Read More
→
No packages. No add-ons. No surprise fees.
Ready to see if 2P fits your brand?
Let's talk about your Amazon operation
We buy your inventory, own the P&L, and operate Amazon end-to-end, so your growth isn’t dependent on an agency or internal team.
© 2026 Neato. All rights reserved.
No packages. No add-ons. No surprise fees.
Ready to see if 2P fits your brand?
Let's talk about your Amazon operation
We buy your inventory, own the P&L, and operate Amazon end-to-end, so your growth isn’t dependent on an agency or internal team.
© 2026 Neato. All rights reserved.
No packages. No add-ons. No surprise fees.
Ready to see if 2P fits your brand?
Let's talk about your Amazon operation
We buy your inventory, own the P&L, and operate Amazon end-to-end, so your growth isn’t dependent on an agency or internal team.
© 2026 Neato. All rights reserved.
No packages. No add-ons. No surprise fees.
Ready to see if 2P fits your brand?
Let's talk about your Amazon operation
We buy your inventory, own the P&L, and operate Amazon end-to-end, so your growth isn’t dependent on an agency or internal team.
© 2026 Neato. All rights reserved.