An agency manages your account for a fee—usually a percentage of ad spend or revenue. They make recommendations. You make decisions. When something goes wrong, you own the outcome. Neato purchases your inventory and becomes the seller of record. We make the decisions and we own the outcome. Our revenue comes from selling your products profitably—not from billing hours or inflating ad budgets. That alignment changes everything.

It means Neato is the business entity selling to the end consumer on Amazon. We handle pricing, fulfillment, customer service, returns, and compliance. Your brand is front and center—but the operational and financial risk sits with us. You sell to Neato at wholesale. We sell to the customer at retail.

No. You retain full brand approval rights—packaging, imagery, messaging, pricing guardrails. We operate within the guidelines you set. The difference is you’re not spending your time on execution. You’re setting direction and reviewing performance.

Most of our brand partners come to us with existing Amazon businesses—some doing $5M+, some doing $50M+. We transition the seller of record, clean up the catalog, and start operating within 30 days. The first 90 days are about stabilization and foundation. Growth accelerates from there.

We buy your inventory at wholesale and sell it at retail. Our margin comes from the spread—plus the operational efficiencies we build over time (fulfillment optimization, advertising efficiency, content-driven conversion). We don’t charge management fees, ad spend percentages, or retainers. When your products sell, we both win.

Yes. Our model starts with Amazon because it’s the most complex, highest-stakes channel to get right. Once the operating system is running, the same inventory, team, and discipline extends to Walmart Marketplace, TikTok Shop, D2C (Shopify), and full-funnel advertising. One partner. One inventory pool.