Same as Amazon. Neato purchases your inventory at wholesale, becomes the seller on TikTok Shop, and handles all operations—storefront management, creator programs, advertising, fulfillment, and customer service. You ship product to our Las Vegas facility. We sell it on TikTok Shop. Our margin comes from the spread. No agency fees, no ad spend markups.

No. Our creator engine handles content production through two channels: affiliate creators who produce native TikTok content featuring your products, and our in-house studio which produces TikTok Live events and branded short-form video. You provide the product and approve brand guidelines. We produce and distribute the content.

We recruit creators based on audience demographics, engagement rates, and proven TikTok Shop sales history—not follower counts. Selected creators receive product with a creative brief (not a script), and their content is tracked for performance. Top performers get priority access to new products and higher commissions. The entire pipeline—recruitment, seeding, briefing, tracking, and payouts—is managed by our team.

No. That’s the entire point. TikTok Shop orders are fulfilled through Amazon MCF using the same inventory that serves your Amazon and DTC channels. One inventory pool, one fulfillment path, one partner. You don’t need a separate warehouse, a separate 3PL, or a separate inventory allocation for TikTok Shop.

TikTok Shop performance depends heavily on category, product type, price point, and content quality. Products that demonstrate well visually—beauty, food, wellness, home goods, pet products—tend to perform strongest. We set clear benchmarks at launch and optimize aggressively. The biggest win for most brands isn’t just TikTok revenue—it’s the measurable increase in Amazon search volume and organic sales driven by TikTok content.

TikTok Shop generated over $30 billion in global GMV in 2025. The US market is growing faster than any other ecommerce channel. Enterprise brands that treat it as a serious retail channel—with real operations, real inventory, and real accountability—are seeing meaningful results. Brands that treat it as a branding exercise are getting branding exercise results.