THE CHALLENGE:
Distribution and Supply Chain Complexities: Earth Animal grappled with significant distribution and supply chain issues, which hindered its growth and profitability.
THE STRATEGY:
Streamlining Distribution and Enhancing Brand Visibility: In response to these challenges, Earth Animal exclusively partnered with Neato...
THE OUTCOME:
Resilient Market Presence and Operational Efficiency: Neato’s strategies delivered impressive results for Earth
Earth Animal's Strategic Transformation with Neato
Earth Animal offers healthy, all-natural dog foods, pet treats, pet remedies, and pet supplements.
Known for its commitment to high-quality ingredients and holistic pet care, Earth Animal provides products trusted by pet owners who prioritize their pets' health and well-being. Each product is carefully crafted to meet stringent quality standards using only the finest ingredients. Their range includes options for pets with specific dietary needs and preferences, ensuring that every pet enjoys a nutritious and balanced diet. Earth Animal also emphasizes sustainability, responsibly sourcing ingredients, and employing eco-friendly practices in production.
Earth Animal encountered intricate distribution and supply chain challenges that impeded their growth. By partnering with Neato, they streamlined operations, enhanced brand visibility, and regained pricing control on Amazon.
The Challenge: Distribution and Supply Chain Complexities
Earth Animal faced several challenges that hindered growth and profitability:
Price erosion: Dozens of authorized and unauthorized retailers were selling Earth Animal products on Amazon, driving retail prices down and affecting profitability.
Shipping complexity: Managing shipments to multiple purchaser destinations created logistical challenges, increasing operational overhead.
Lower margins: The company suffered from reduced margins due to selling through multiple layers of purchasers, diluting profitability.
Limited forecasting ability: The lack of accurate inventory forecasting capabilities strained the company’s resources and affected production efficiency.
The Strategy: Streamlining Distribution and Enhancing Brand Visibility
To address these challenges, Neato implemented the following strategies:
Streamlined distribution: Neato centralized Earth Animal’s operations by becoming the sole distribution point, which reduced shipping complexity and improved logistical efficiency.
Improved inventory management: Neato introduced advanced tracking systems, which enhanced inventory control and reduced overhead costs. This improved the company's ability to forecast demand accurately and manage stock levels efficiently.
Targeted Amazon advertising campaigns: Neato launched highly targeted, always-on Amazon advertising campaigns to increase brand visibility and drive sales. These campaigns were designed to reach the right audience and convert interest into purchases.
Overhauled product listings: Neato revamped Earth Animal’s product detail pages (PDPs), including new image stacks, engaging brand stories, premium A+ content, and a refreshed storefront, enhancing customer experience and conversion rates, establishing a stronger brand presence on Amazon.
The Outcome: Resilient Market Presence and Operational Efficiency
Neato’s strategies delivered impressive results for Earth Animal:
Regained pricing & Buy Box control: By eliminating unauthorized sellers and enforcing price control, Earth Animal stabilized its market position and protected its margins. Neato captured more than 90% of the Buy Box, significantly reducing the complexity of managing multiple retailers.
Improved in-stock percentage: Earth Animal achieved a 98.7% in-stock rate, ensuring consistent product availability and meeting customer demand. This reliability was crucial in maintaining customer satisfaction and loyalty.
Higher conversion rates: Optimized product listings and enhanced customer experience led to a 33% increase in conversion rates. Customers were more likely to purchase after engaging with the improved product detail pages.
Significant sales growth: Top-line sales from highly targeted, always-on advertising campaigns soared by 65%, driving substantial growth for Earth Animal. The partnership with Neato proved to be a significant catalyst for this sales boost.
Conclusion: Remarkable Turnaround in it's Amazon Performance
Since partnering with Neato, Wiley Wallaby has experienced a remarkable turnaround in its Amazon performance. The results speak for themselves:
By partnering with Neato, Earth Animal transformed its distribution and supply chain operations, resulting in a more resilient market presence and enhanced operational efficiency. The collaboration not only addressed immediate challenges but also positioned Earth Animal for sustainable growth and success in the long term.
Client Testimonial: Transformative!
"Neato's strategic approach to our distribution challenges was transformative. We not only regained control over our pricing and visibility but also saw a significant boost in sales. Their expertise in Amazon advertising and brand enhancement is unparalleled."
- Earth Animal Team
