THE CHALLENGE:
A Digital Wild West. Before Neato’s involvement, Dot’s Amazon presence was in disarray.
THE STRATEGY:
Restoring Control and Driving Growth. Neato worked closely with Dot’s to implement a comprehensive strategy that addressed the brand's challenges and set the stage for growth.
THE OUTCOME:
Market Dominance and Accelerated Growth. The partnership between Dot’s and Neato yielded remarkable results...
Heartbeat Hot Sauce's Creative Evolution with Neato
Heartbeat Hot Sauce is known for crafting bold, flavorful hot sauces using high-quality ingredients and small-batch techniques. Founded in Thunder Bay, Ontario, and beloved by culinary creators and casual spice lovers alike, the brand has built a cult following through its commitment to authenticity and flavor-driven innovation. With flavors ranging from Blueberry Habanero to Pineapple Habanero, Heartbeat Hot Sauce embodies creativity and quality in every bottle.
As demand grew and Heartbeat expanded its footprint onto Amazon, new operational and creative challenges emerged. To support continued growth and maintain brand excellence, Heartbeat partnered with Neato to streamline fulfillment, enhance content creation, and optimize Amazon performance.
The Challenge: Scaling Creatively While Managing Logistics
Heartbeat Hot Sauce faced growing pains as its popularity surged:
Disconnected content: Existing Amazon listings didn’t reflect the vibrant, personality-driven brand that resonated with customers on social and DTC channels.
Operational inefficiencies: Managing fulfillment and warehouse logistics for Amazon orders was becoming time-consuming and fragmented.
Limited internal bandwidth: The in-house team needed creative support to keep pace with demand for fresh, engaging content across channels.
The Strategy: Content & Operations, Reimagined
Neato collaborated with Heartbeat to align creative output and operational systems with the brand’s next phase of growth:
Key components of this strategy included:
Unified brand storytelling: Neato worked closely with Heartbeat’s creative team to produce Amazon-ready content that preserved the brand’s distinct voice. This included new image stacks, enhanced A+ content, and an Amazon storefront designed to feel like an extension of Heartbeat’s own website.
Fulfillment process optimization: Neato implemented a streamlined warehouse solution tailored for Amazon’s requirements, minimizing fulfillment delays and simplifying operations.
Creative collaboration: By acting as an extension of Heartbeat’s internal team, Neato provided agile creative support—from photoshoots to content strategy—ensuring the brand stayed visually consistent and engaging across Amazon.
The Outcome: Stronger Presence, Smarter Processes
While performance data is still coming in, the early outcomes of the partnership point to meaningful improvements:
Stronger brand consistency across channels, leading to a more cohesive customer experience.
Reduced operational overhead for the Heartbeat team, freeing them up to focus on innovation and growth.
Faster creative turnaround times, allowing the brand to react quickly to trends, promotions, and seasonal opportunities.
Conclusion: Keeping Heartbeat's Creative Soul
Heartbeat Hot Sauce’s collaboration with Neato is helping the brand scale without sacrificing its creative soul.
With Neato’s support, Heartbeat is building a more efficient Amazon presence that reflects the bold personality fans love—while simplifying the logistics behind the scenes.
