dot's pretzels
Restoring order and driving growth for dot's homestyle pretzels
the challenge:
A Digital Wild West
Before Neato’s involvement, Dot’s Amazon presence was in disarray.
the strategy:
Restoring Control and Driving Growth
Neato worked closely with Dot’s to implement a comprehensive strategy that addressed the brand's challenges and set the stage for growth.
the outcome:
Market Dominance and Accelerated Growth
The partnership between Dot’s and Neato yielded remarkable results...
Restoring Order and Driving Growth for Dot’s Homestyle Pretzels
Dot’s Homestyle Pretzels is a premier brand renowned for its savory and seasoned pretzels.
Operating within the competitive snack industry, Dot's has built a reputation for quality and taste. Yet, despite their strong market presence, Dot's faced significant challenges in the digital marketplace, particularly on Amazon with unauthorized sellers, price erosion, and poor consumer experience.
Partnering with Neato in June 2019, Dot's managed to reclaim control, optimize listings, and drive significant growth. By December 2021, their success attracted The Hershey Company, leading to an acquisition.
#1
bestseller
Badge on Amazon
39%
growthin sales
LTM July 2021 to LTM July 2022
98.8%
of buybox
controlled by Neato
34.7%
increase inmarketshare
from Q1 2021 to Q1 2022
