With a commitment to innovation, safety, and consumer trust, Tropiclean has built a strong reputation, trusted by both pet owners and veterinarians alike. The company’s natural, eco-friendly products have made them a leader in pet grooming and dental care (Nielsen, 2023).

Despite their success in brick-and-mortar retail, Tropiclean needed to enhance their digital shelf presence to match their physical success. To address this, they partnered with Neato to leverage their strengths in product innovation and brand reputation while harnessing Neato’s expertise in navigating Amazon's complexities. The primary goal was to reclaim market control and achieve sustainable growth.