Strategy
Advertising & Media
3/3/26
7 MIN READ
The 2P Model
How to Scale an Amazon Brand Without Losing Margins
Scaling on Amazon without killing margins requires discipline across four levers. Here is the playbook for brands that want growth and profitability together.
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2/21/26
10 MIN READ
The 2P Model
The $8 Million Question - Inside the Economics of Super Bowl Ads
Super Bowl ads cost $8M for 30 seconds but deliver $8.60 ROI per dollar.
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No packages. No add-ons. No surprise fees.
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