Strategy
Multi-Channel Strategy
2/21/26
7 MIN READ
The 2P Model
Multi-Channel Ecommerce: How CPG Brands Scale Without Splintering
Multi-channel ecommerce strategy is not about being everywhere. It is about syncing DTC, marketplaces, and retail into one system built for compounding growth.
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12/18/25
10 MIN READ
The 2P Model
The Growth Ladder Most CPG Brands Get Wrong
Most CPG brands work the growth ladder backwards, pouring into ads before earning the right.
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