Shopify & DTC
10 min
The 2P Model
The Amazon + Shopify + TikTok Trifecta: Running Omnichannel 2P From One Inventory Pool
How omnichannel 2P works — one inventory pool via Amazon MCF serving Amazon, TikTok Shop, Shopify, and Walmart. The model, the math, and who's actually running it.
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8 min
The 2P Model
Amazon Vine in 2026: Is It Worth It for CPG Brands?
Amazon Vine costs $200 per parent ASIN and yields 15-25 reviews at 3.8-4.2 stars. Here's when it works for CPG brands, when it doesn't, and how to time it.
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8 min
The 2P Model
Amazon Chargebacks: The CFO's 2026 Recovery Playbook
The CFO's playbook for Amazon chargeback recovery — top 10 chargeback codes, contestability rates, and the weekly-monthly-quarterly recovery cadence that recovers 70%+.
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