Neato is a 2P eCommerce acceleration partner for middle market to enterprise CPG brands.
What is 2P eCommerce?
You choose the channels you want Neato to operate—Marketplaces, Social Commerce, D2C, and/or Full-Funnel Advertising. We become your exclusive retail partner on those channels, purchase inventory on brand-friendly terms, and sell and fulfill orders from a unified inventory pool.
Behind the scenes, our specialized teams run the entire engine end-to-end: listings and content, pricing, ads, operations, customer service, reporting, and brand protection. You keep strategic control and final say on the brand. We handle execution—and we only win when you win.
Frequently asked questions
What is Amazon 2P (second-party wholesale)?
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Neato buys your inventory wholesale and sells it to shoppers as a first-party seller. You get clean, predictable purchase orders instead of managing the marketplace day to day.
How is 2P different from running Amazon yourself (3P)?
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With 3P you own every operational task and fee. With Neato’s 2P model, we take on the selling, logistics complexity, and account risk while you stay focused on making product.
Do I lose control of my pricing or brand?
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No. We align on brand guidelines, content, and pricing strategy up front so your presence on Amazon stays consistent with the rest of your channels.
What kinds of brands does Neato work with?
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Established CPG brands that are ready to scale on Amazon without building a large in-house marketplace team.
What does it cost to work with Neato?
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No packages, no add-ons, and no surprise fees. We buy your product and earn on the sell-through.
How fast will we see results?
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Timelines vary by category and readiness, but most brands see meaningful movement within the first few purchase cycles.