Amazon & Marketplace
Brand Protection
8 min
The 2P Model
When to Fire Your Amazon Agency: 10 Warning Signs
en quantifiable warning signs that your Amazon agency is underperforming. TACOS thresholds, ROAS degradation, chargeback recovery rates, and when to make the switch.
→
8 min
The 2P Model
Amazon Brand Protection: The CFO's Guide to Channel Cleanup
Brand protection on Amazon isn't an operational nuisance to cost-control — it's a financial discipline that protects the unit economics of your largest sales channel. Here's how CFOs should frame the investment.
→
9 min read
The 2P Model
The Anatomy of a Buy Box Loss: What Really Happens When You Lose It (And How to Recover)
You'll lose the Buy Box on something important within 90 days. The catastrophe isn't the loss — it's poor handling in the first 48 hours. An hour-by-hour recovery playbook.
→
8 min read
The 2P Model
Buy Box Control Is a Growth Strategy, Not an Ops Detail
Lose the Amazon buy box for a week and you lose ~80% of a listing's sales — plus ranking, reviews, and category position. Buy box control isn't an ops detail; it's your single biggest growth lever.
→
11 min
The 2P Model
Amazon Brand Protection: The VP's Guide to Cleaning Up Your Channel
A strategic guide for VPs on Amazon brand protection — how to identify unauthorized sellers, enforce MAP, and clean up your Amazon channel for good.
→
7 MIN READ
The 2P Model
When Amazon Stops Picking Up Your 1P Calls
Amazon is cutting small 1P vendors and eliminating retail managers.
→
No packages. No add-ons. No surprise fees.
Ready to see if 2P fits your brand?
Let's talk about your Amazon operation
We buy your inventory, own the P&L, and operate Amazon end-to-end, so your growth isn’t dependent on an agency or internal team.
© The Neato Company LLC · 750 Pilot Rd Suite A, Las Vegas, NV 89119. All rights reserved.