Brand & Growth
CPG Brand Strategy
2/24/26
6 MIN READ
The 2P Model
FBA vs FBM: Which Is Right for Your Brand?
FBA wins most of the time, but not every time. Here is the real cost math, the tradeoffs, and when a hybrid fulfillment strategy beats both.
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2/24/26
6 MIN READ
The 2P Model
Amazon Brand Registry: What It Is and Why You Need It
Amazon Brand Registry is free, requires only a trademark, and unlocks the tools that actually move the needle. Here is why delaying costs more than most expect.
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12/18/25
10 MIN READ
The 2P Model
The Growth Ladder Most CPG Brands Get Wrong
Most CPG brands work the growth ladder backwards, pouring into ads before earning the right.
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