Original research on CPG eCommerce trends in 2026. Data on Amazon's shifting dynamics, retail media, 3P growth, and what mid-market brands need to know.

A practical guide to Amazon A+ Content for CPG brands. Learn what works, what doesn't, and how to build A+ Content that converts browsers into buyers.

A practical guide to Amazon DSP advertising for CPG brands. Learn how DSP works, when to use it, what it costs, and how to measure real results.

What's actually transferable from Liquid Death's rise to a $1.4B valuation? Two principles — concept validation and brand specificity. The rest was unrepeatable.

A strategic guide for VPs on Amazon brand protection — how to identify unauthorized sellers, enforce MAP, and clean up your Amazon channel for good.

Your DTC-first channel strategy isn't your customer's problem. Learn why brands should optimize for the first purchase anywhere, then build the relationship.

Losing the Amazon Buy Box costs CPG brands millions. Learn what drives Buy Box eligibility...

A one-time customer costs money to acquire. Sponsored Products, Sponsored Brands, maybe DSP...

FBA wins most of the time, but not every time. Here is the real cost math, the tradeoffs, and when a hybrid fulfillment strategy beats both.

Amazon Brand Registry is free, requires only a trademark, and unlocks the tools that actually move the needle. Here is why delaying costs more than most expect.