A CPG founder's playbook for migrating from Amazon Vendor Central (1P) to a 2P partnership. Six defined stages, real timelines, and why 2P beats the 3P scramble.

The 2026 guide to TikTok Shop for CPG brands. Commission structure, creator economics, 12-20% return rates, and why MCF solves the fulfillment problem.

How Amazon's COSMO algorithm and Rufus are rewriting product discovery for CPG brands. The four signals COSMO reads, practical listing updates, and what A9-era tactics to drop.

2026 guide comparing Vendor Central (1P), Seller Central (3P), and 2P for CPG brands. Decision matrix, real economics, and the third option most brands miss.

A month of pattern recognition — and what it tells us about the next six months.

Build vs. partner on Amazon isn't a binary. A five-dimension framework for figuring out which capabilities belong in-house, which belong with a partner, and how to structure.

A different kind of post: five things Anthony wishes he'd known five years ago about how marketplace economics actually work — written without the polish of a framework deck.

July isn't a quiet quarter — it's where Q4 gets decided. Inventory windows close, Prime Day signal is freshest, and ad strategy locks in. Here's the operator's checklist.

TikTok Shop thrives for CPG brands when its operational foundation—SKU selection, creator programs, fulfillment, pricing, measurement, and brand integration. Here’s the playbook for success in 2026.

MrBeast's commerce success isn't about attention — it's about the operating layer underneath. Here's what every CPG brand chasing creator-led commerce gets wrong.