Brand & Growth
CPG Brand Strategy
7/17/26
Why MrBeast's commerce empire is really a lesson in operations, not attention — and what CPG brands must build before chasing creator-led growth.
The 2P Model
The MrBeast Lesson: What Every CPG Brand Can Learn From Creator-Led Commerce
Creator-Led Commerce
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7/15/26
7 min
The 2P Model
The Margin Squeeze Is Real. Here's What Smart CPG Brands Are Doing About It.
Margin compression in CPG is structural, not temporary. Here's what smart brands are doing about it — SKU rationalization, price architecture, promotional discipline, channel honesty, and operations efficiency.
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7/13/26
6 min
The 2P Model
Amazon Listing Optimization Is Dead. Long Live Amazon Listing Strategy.
Amazon Listing Optimization Is Dead. Long Live Amazon Listing Strategy.
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7/10/26
7 min
The 2P Model
What Prime Day Tells You About Your Brand (That No Other Day of the Year Can)
Reading the Prime Day diagnostic
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7/8/26
7 min
The 2P Model
Why Most A+ Content Is Wasted: The Strategic Approach Brand Managers Miss
Most A+ Content is built as a brand brochure when it should work as a sales tool — here's the four-jobs framework that drives real conversion lift on Amazon.
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7/6/26
8 min
The 2P Model
The Ecommerce Accelerator Decision Framework: 7 Questions to Ask Before You Sign Anything
The Ecommerce Accelerator Decision Framework
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7/3/26
6 min
The 2P Model
What the Founders Got Right: Independence Day Lessons for Modern Brand Builders
The Founders were operators, not just political philosophers — and the disciplines that built a 250-year-old country map directly to building a durable brand.
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7/1/26
6 min
The 2P Model
Half-Year Reckoning: The 3 Numbers Every CPG Operator Should Stress-Test in July
The first week of July is the most useful week of the year to look at your business honestly. Three stress tests reveal whether your CPG brand is actually growing — or just appearing to.
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6/29/26
8 min
The 2P Model
Amazon Brand Protection: The CFO's Guide to Channel Cleanup
Brand protection on Amazon isn't an operational nuisance to cost-control — it's a financial discipline that protects the unit economics of your largest sales channel. Here's how CFOs should frame the investment.
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6/26/26
6 min
The 2P Model
Walmart Connect Is Eating Amazon's Lunch (Sort Of). Here's What CPG Should Watch.
Walmart Connect isn't eating Amazon's lunch — both platforms are growing. But the competitive dynamic has shifted enough that CPG brands still treating Walmart Connect as a secondary line item are making a strategic mistake.
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