2P, 3P, and hybrid are operating models, not strategies. The real decision isn't margin math — it's how much control you keep over your largest channel, and how much operational weight you'll carry to keep it.

For most CPG brands, Amazon isn't one channel among many.. it's the price floor, demand signal, and capital-allocation engine for the whole business.

Lose the Amazon buy box for a week and you lose ~80% of a listing's sales — plus ranking, reviews, and category position. Buy box control isn't an ops detail; it's your single biggest growth lever.

TikTok Shop is a real growth channel — but treating it as a replacement for Amazon and marketplace fundamentals trades a defensible business for a moment that will pass.

A practical guide to TikTok Shop for CPG brands. Learn how it works, what categories win, how to manage creators, and whether it's worth the investment.

Original research on CPG eCommerce trends in 2026. Data on Amazon's shifting dynamics, retail media, 3P growth, and what mid-market brands need to know.

A practical guide to Amazon A+ Content for CPG brands. Learn what works, what doesn't, and how to build A+ Content that converts browsers into buyers.

A practical guide to Amazon DSP advertising for CPG brands. Learn how DSP works, when to use it, what it costs, and how to measure real results.

What's actually transferable from Liquid Death's rise to a $1.4B valuation? Two principles — concept validation and brand specificity. The rest was unrepeatable.

A strategic guide for VPs on Amazon brand protection — how to identify unauthorized sellers, enforce MAP, and clean up your Amazon channel for good.