Reading the Prime Day diagnostic

Most A+ Content is built as a brand brochure when it should work as a sales tool — here's the four-jobs framework that drives real conversion lift on Amazon.

The Ecommerce Accelerator Decision Framework

The Founders were operators, not just political philosophers — and the disciplines that built a 250-year-old country map directly to building a durable brand.

The first week of July is the most useful week of the year to look at your business honestly. Three stress tests reveal whether your CPG brand is actually growing — or just appearing to.

Brand protection on Amazon isn't an operational nuisance to cost-control — it's a financial discipline that protects the unit economics of your largest sales channel. Here's how CFOs should frame the investment.

Walmart Connect isn't eating Amazon's lunch — both platforms are growing. But the competitive dynamic has shifted enough that CPG brands still treating Walmart Connect as a secondary line item are making a strategic mistake.

A Father's Day reflection on the one lesson that runs through both parenting and building a CPG brand: the expensive, operational discipline of not reacting to a single bad week.

2P, 3P, and hybrid are operating models, not strategies. The real decision isn't margin math — it's how much control you keep over your largest channel, and how much operational weight you'll carry to keep it.

For most CPG brands, Amazon isn't one channel among many.. it's the price floor, demand signal, and capital-allocation engine for the whole business.