Channel Strategy
Retail Media
5/27/26
13 min
The 2P Model
State of CPG eCommerce 2026
Original research on CPG eCommerce trends in 2026. Data on Amazon's shifting dynamics, retail media, 3P growth, and what mid-market brands need to know.
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5/22/26
9 min read
The 2P Model
Amazon DSP Advertising: The CPG Brand's Guide
A practical guide to Amazon DSP advertising for CPG brands. Learn how DSP works, when to use it, what it costs, and how to measure real results.
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2/21/26
10 MIN READ
The 2P Model
The $8 Million Question - Inside the Economics of Super Bowl Ads
Super Bowl ads cost $8M for 30 seconds but deliver $8.60 ROI per dollar. The sticker shock hides a conversion engine that outperforms every alternative at scale.
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