Operations & Profitability
Supply Chain & Fulfillment
7/15/26
7 min
The 2P Model
The Margin Squeeze Is Real. Here's What Smart CPG Brands Are Doing About It.
Margin compression in CPG is structural, not temporary. Here's what smart brands are doing about it — SKU rationalization, price architecture, promotional discipline, channel honesty, and operations efficiency.
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6/22/26
9 min read
The 2P Model
The Anatomy of a Buy Box Loss: What Really Happens When You Lose It (And How to Recover)
You'll lose the Buy Box on something important within 90 days. The catastrophe isn't the loss — it's poor handling in the first 48 hours. An hour-by-hour recovery playbook.
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6/17/26
8 min read
The 2P Model
FBA vs. FBM in 2026: A Decision Framework for Brands Doing $10M+
The off-the-shelf 'FBA vs FBM' advice stopped tracking reality. For brands doing $10M+, the answer isn't all-FBA — it's a SKU-level fulfillment matrix you re-pick every quarter.
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4/2/26
8 Minutes
The 2P Model
Amazon Vendor Central Termination: The Complete 1P to 2P Transition Guide
Vendor Central was once the gold standard. For many CPG brands, it's become a margin trap.
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