Operations & Profitability

Supply Chain & Fulfillment

8 min

The 2P Model

Amazon Chargebacks: The CFO's 2026 Recovery Playbook

The CFO's playbook for Amazon chargeback recovery — top 10 chargeback codes, contestability rates, and the weekly-monthly-quarterly recovery cadence that recovers 70%+.

8 min

The 2P Model

The True Cost of Switching Amazon Operators (And Why 2P Structurally Doesn't Have One)

The real cost of switching Amazon operators — five hidden costs, real revenue-loss timelines, and why a 2P transition works differently than an agency swap.

8 min

The 2P Model

When to Fire Your Amazon Agency: 10 Warning Signs

en quantifiable warning signs that your Amazon agency is underperforming. TACOS thresholds, ROAS degradation, chargeback recovery rates, and when to make the switch.

Calculator and business documents on a desk

7 min

The 2P Model

The Margin Squeeze Is Real. Here's What Smart CPG Brands Are Doing About It.

Margin compression in CPG is structural, not temporary. Here's what smart brands are doing about it — SKU rationalization, price architecture, promotional discipline, channel honesty, and operations efficiency.

9 min read

The 2P Model

The Anatomy of a Buy Box Loss: What Really Happens When You Lose It (And How to Recover)

You'll lose the Buy Box on something important within 90 days. The catastrophe isn't the loss — it's poor handling in the first 48 hours. An hour-by-hour recovery playbook.

8 min read

The 2P Model

FBA vs. FBM in 2026: A Decision Framework for Brands Doing $10M+

The off-the-shelf 'FBA vs FBM' advice stopped tracking reality. For brands doing $10M+, the answer isn't all-FBA — it's a SKU-level fulfillment matrix you re-pick every quarter.

8 Minutes

The 2P Model

Amazon Vendor Central Termination: The Complete 1P to 2P Transition Guide

Vendor Central was once the gold standard. For many CPG brands, it's become a margin trap.

No packages. No add-ons. No surprise fees.

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