Amazon co-op fees now run 8-12% of Vendor Central revenue for CPG brands. Here's the full cost stack, real category ranges, and how 2P restructures the math.

Amazon Vine costs $200 per parent ASIN and yields 15-25 reviews at 3.8-4.2 stars. Here's when it works for CPG brands, when it doesn't, and how to time it.

What the Amazon CRaP list is, why your SKUs end up on it, and the four-step diagnostic CPG brands use to escape it before Amazon kills your buy quantities.

Head-to-head comparison of Walmart Marketplace and Amazon for CPG brands across fees, fulfillment, advertising, and growth. The 2026 Channel Fit Matrix inside.

Amazon's inbound placement fees add $0.21-$1.58 per unit to 3P FBA costs. Here's how they work, what they total, and why 2P sidesteps them entirely.

The CFO's playbook for Amazon chargeback recovery — top 10 chargeback codes, contestability rates, and the weekly-monthly-quarterly recovery cadence that recovers 70%+.

The real cost of switching Amazon operators — five hidden costs, real revenue-loss timelines, and why a 2P transition works differently than an agency swap.

en quantifiable warning signs that your Amazon agency is underperforming. TACOS thresholds, ROAS degradation, chargeback recovery rates, and when to make the switch.

Margin compression in CPG is structural, not temporary. Here's what smart brands are doing about it — SKU rationalization, price architecture, promotional discipline, channel honesty, and operations efficiency.

You'll lose the Buy Box on something important within 90 days. The catastrophe isn't the loss — it's poor handling in the first 48 hours. An hour-by-hour recovery playbook.