"Neato's strategic approach to our distribution challenges was transformative. We not only regained control over our pricing and visibility but also saw a significant boost in sales. Their expertise in Amazon advertising and brand enhancement is unparalleled."
Earth Animal's Strategic Transformation with Neato
Known for its commitment to high-quality ingredients and holistic pet care, Earth Animal provides products trusted by pet owners who prioritize their pets' health and well-being. Each product is carefully crafted to meet stringent quality standards using only the finest ingredients. Their range includes options for pets with specific dietary needs and preferences, ensuring that every pet enjoys a nutritious and balanced diet. Earth Animal also emphasizes sustainability, responsibly sourcing ingredients, and employing eco-friendly practices in production.
Earth Animal encountered intricate distribution and supply chain challenges that impeded their growth. By partnering with Neato, they streamlined operations, enhanced brand visibility, and regained pricing control on Amazon.
The Challenge
Earth Animal’s No-Hide line had strong brand trust in the pet wellness space, but growth was limited by fragmented search coverage and inconsistent product education across listings. High-intent shoppers were searching for healthier chew alternatives, yet the brand was not fully capturing that demand or positioning No-Hide as the category leader.
The Strategy
We implemented a segmentation and education-led growth strategy. Chew types were separated into structured campaign groups, messaging was rebuilt around clear wellness benefits, and listings were optimized to reinforce ingredient transparency and product differentiation.
High-intent wellness search terms were prioritized while disciplined bidding protected organic rank. The goal was not just traffic — but high-confidence purchase behavior supported by strong product education.
The Result
Within 12 months, No-Hide Salmon Chews transformed from a single SKU into a category authority. Improved messaging and search coverage increased conversion efficiency while scaling high-intent traffic.
The result was +204% YoY growth for the flagship SKU, +54% portfolio revenue growth, and a 4.6-point lift in conversion rate — proving that education-driven positioning can compound both demand and profitability.
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