Amazon & Marketplace
Amazon Advertising
5/11/26
9 min
The 2P Model
Amazon Advertising Transparency: Why Your Agency's ROAS Is Lying
Your Amazon agency's ROAS numbers look great on paper. Here's why they're misleading and what metrics actually matter for CPG brand profitability.
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4/23/26
6 Minutes
The 2P Model
The Amazon Subscribe & Save Playbook
A one-time customer costs money to acquire. Sponsored Products, Sponsored Brands, maybe DSP...
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3/23/26
8 Minutes
The 2P Model
Why Your Amazon TACOS Is a Brand Problem
I pulled a search term report last week for a brand spending $50K/month on Amazon ads.
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