Amazon & Marketplace
Amazon Advertising


8 min
The 2P Model
Amazon Chargebacks: The CFO's 2026 Recovery Playbook
The CFO's playbook for Amazon chargeback recovery — top 10 chargeback codes, contestability rates, and the weekly-monthly-quarterly recovery cadence that recovers 70%+.
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8 min
The 2P Model
Are You Big Enough for 2P? Revenue Thresholds and Readiness for CPG Brands
Real revenue thresholds for 2P Amazon partnerships — three tiers from $5M to $500M+, the readiness signals beyond revenue, and what changes at each level.
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8 min
The 2P Model
The Best Amazon Accelerators for CPG Brands in 2026
A strategic comparison of the top Amazon accelerators for CPG brands in 2026 — Pattern, Luminize, Front Row, Recom, Spreetail, and Neato — with operator profiles and positioning.
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8 min
The 2P Model
Amazon MAP Enforcement: The CPG Brand's 2026 Playbook
The 2026 operational playbook for enforcing MAP on Amazon. Detection, escalation, the four-step MAP Recovery Ladder, and how 2P structurally eliminates pricing violations.
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7 min
The 2P Model
Summer Slowdown Is a Lie: Why July Is the Most Important Month of Your Amazon Year
July isn't a quiet quarter — it's where Q4 gets decided. Inventory windows close, Prime Day signal is freshest, and ad strategy locks in. Here's the operator's checklist.
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8 min
The 2P Model
Why Your Amazon Advertising ROAS Is Lying to You
Your Amazon Ads dashboard is structurally overstating the incremental value of your retail media spend. Here are the five specific ways ROAS lies — and what to do about each.
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6 min
The 2P Model
Amazon Listing Optimization Is Dead. Long Live Amazon Listing Strategy.
Amazon listing optimization is the wrong frame for 2026. Here is what listing strategy looks like across multi-surface, dynamic, AI-mediated Amazon.
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7 min
The 2P Model
What Prime Day Tells You About Your Brand (That No Other Day of the Year Can)
Prime Day is a diagnostic event that reveals the health of your Amazon business through four key signals: conversion rate, organic ranking response, return rate, and ad spend efficiency.
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7 min
The 2P Model
Why Most A+ Content Is Wasted: The Strategic Approach Brand Managers Miss
Most A+ Content is built as a brand brochure when it should work as a sales tool — here's the four-jobs framework that drives real conversion lift on Amazon.
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6 min
The 2P Model
Walmart Connect Is Eating Amazon's Lunch (Sort Of). Here's What CPG Should Watch.
Walmart Connect isn't eating Amazon's lunch — both platforms are growing. But the competitive dynamic has shifted enough that CPG brands still treating Walmart Connect as a secondary line item are making a strategic mistake.
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