Amazon & Marketplace

Amazon SEO & Discovery

8 min

The 2P Model

The Amazon IPI Score Trap: Why CPG Brands Are Losing FBA Space (And How to Get It Back)

Amazon IPI scores below 400 trigger storage limits that choke your FBA capacity. Here are the four levers CPG brands pull to recover from 350 to 500+ in weeks.

8 min

The 2P Model

The Amazon CRaP List, Explained (And How CPG Brands Get Off It)

What the Amazon CRaP list is, why your SKUs end up on it, and the four-step diagnostic CPG brands use to escape it before Amazon kills your buy quantities.

8 min

The 2P Model

Walmart Marketplace vs. Amazon for CPG: The 2026 Decision Framework

Head-to-head comparison of Walmart Marketplace and Amazon for CPG brands across fees, fulfillment, advertising, and growth. The 2026 Channel Fit Matrix inside.

8 min

The 2P Model

Amazon Inbound Placement Fees: The New Math of 3P Economics

Amazon's inbound placement fees add $0.21-$1.58 per unit to 3P FBA costs. Here's how they work, what they total, and why 2P sidesteps them entirely.

8 min

The 2P Model

Amazon Chargebacks: The CFO's 2026 Recovery Playbook

The CFO's playbook for Amazon chargeback recovery — top 10 chargeback codes, contestability rates, and the weekly-monthly-quarterly recovery cadence that recovers 70%+.

8 min

The 2P Model

Are You Big Enough for 2P? Revenue Thresholds and Readiness for CPG Brands

Real revenue thresholds for 2P Amazon partnerships — three tiers from $5M to $500M+, the readiness signals beyond revenue, and what changes at each level.

8 min

The 2P Model

How to Vet an Amazon 2P Partner: 15 Questions to Ask Before You Sign

The 15-question Amazon 2P partner RFP — structured due-diligence questions across deal structure, operations, technology, and exit terms to ask before you sign

8 min

The 2P Model

The Best Amazon Accelerators for CPG Brands in 2026

A strategic comparison of the top Amazon accelerators for CPG brands in 2026 — Pattern, Luminize, Front Row, Recom, Spreetail, and Neato — with operator profiles and positioning.

8 min

The 2P Model

The Amazon COSMO Algorithm: How AI Is Rewriting CPG Product Discovery in 2026

How Amazon's COSMO algorithm and Rufus are rewriting product discovery for CPG brands. The four signals COSMO reads, practical listing updates, and what A9-era tactics to drop.

Amazon shipping boxes on a dark surface

6 min

The 2P Model

Amazon Listing Optimization Is Dead. Long Live Amazon Listing Strategy.

Amazon listing optimization is the wrong frame for 2026. Here is what listing strategy looks like across multi-surface, dynamic, AI-mediated Amazon.

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