How omnichannel 2P works — one inventory pool via Amazon MCF serving Amazon, TikTok Shop, Shopify, and Walmart. The model, the math, and who's actually running it.

Amazon co-op fees now run 8-12% of Vendor Central revenue for CPG brands. Here's the full cost stack, real category ranges, and how 2P restructures the math.

Amazon Vine costs $200 per parent ASIN and yields 15-25 reviews at 3.8-4.2 stars. Here's when it works for CPG brands, when it doesn't, and how to time it.

Amazon IPI scores below 400 trigger storage limits that choke your FBA capacity. Here are the four levers CPG brands pull to recover from 350 to 500+ in weeks.

What the Amazon CRaP list is, why your SKUs end up on it, and the four-step diagnostic CPG brands use to escape it before Amazon kills your buy quantities.

Head-to-head comparison of Walmart Marketplace and Amazon for CPG brands across fees, fulfillment, advertising, and growth. The 2026 Channel Fit Matrix inside.

Amazon's inbound placement fees add $0.21-$1.58 per unit to 3P FBA costs. Here's how they work, what they total, and why 2P sidesteps them entirely.

The CFO's playbook for Amazon chargeback recovery — top 10 chargeback codes, contestability rates, and the weekly-monthly-quarterly recovery cadence that recovers 70%+.

Real revenue thresholds for 2P Amazon partnerships — three tiers from $5M to $500M+, the readiness signals beyond revenue, and what changes at each level.

The 15-question Amazon 2P partner RFP — structured due-diligence questions across deal structure, operations, technology, and exit terms to ask before you sign