Amazon & Marketplace

Amazon SEO & Discovery

8 min

The 2P Model

Amazon Chargebacks: The CFO's 2026 Recovery Playbook

The CFO's playbook for Amazon chargeback recovery — top 10 chargeback codes, contestability rates, and the weekly-monthly-quarterly recovery cadence that recovers 70%+.

8 min

The 2P Model

Are You Big Enough for 2P? Revenue Thresholds and Readiness for CPG Brands

Real revenue thresholds for 2P Amazon partnerships — three tiers from $5M to $500M+, the readiness signals beyond revenue, and what changes at each level.

8 min

The 2P Model

How to Vet an Amazon 2P Partner: 15 Questions to Ask Before You Sign

The 15-question Amazon 2P partner RFP — structured due-diligence questions across deal structure, operations, technology, and exit terms to ask before you sign

8 min

The 2P Model

The Best Amazon Accelerators for CPG Brands in 2026

A strategic comparison of the top Amazon accelerators for CPG brands in 2026 — Pattern, Luminize, Front Row, Recom, Spreetail, and Neato — with operator profiles and positioning.

8 min

The 2P Model

The Amazon COSMO Algorithm: How AI Is Rewriting CPG Product Discovery in 2026

How Amazon's COSMO algorithm and Rufus are rewriting product discovery for CPG brands. The four signals COSMO reads, practical listing updates, and what A9-era tactics to drop.

Amazon shipping boxes on a dark surface

6 min

The 2P Model

Amazon Listing Optimization Is Dead. Long Live Amazon Listing Strategy.

Amazon listing optimization is the wrong frame for 2026. Here is what listing strategy looks like across multi-surface, dynamic, AI-mediated Amazon.

Product styling scene with catalog and accessories

7 min

The 2P Model

Why Most A+ Content Is Wasted: The Strategic Approach Brand Managers Miss

Most A+ Content is built as a brand brochure when it should work as a sales tool — here's the four-jobs framework that drives real conversion lift on Amazon.

9 min

The 2P Model

Amazon A+ Content for CPG Brands: What Actually Moves the Needle

A practical guide to Amazon A+ Content for CPG brands. Learn what works, what doesn't, and how to build A+ Content that converts browsers into buyers.

9 min read

The 2P Model

TikTok Shop in 2026: What's Actually Working

TikTok Shop's real value isn't standalone GMV — it's the demand engine feeding Amazon. Here are the three patterns separating winners from losers in 2026.

8 Minutes

The 2P Model

Amazon Vendor Central Termination: The Complete 1P to 2P Transition Guide

Vendor Central was once the gold standard. For many CPG brands, it's become a margin trap.

No packages. No add-ons. No surprise fees.

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