Amazon & Marketplace
Amazon SEO & Discovery
8 min
The 2P Model
The Amazon COSMO Algorithm: How AI Is Rewriting CPG Product Discovery in 2026
How Amazon's COSMO algorithm and Rufus are rewriting product discovery for CPG brands. The four signals COSMO reads, practical listing updates, and what A9-era tactics to drop.
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6 min
The 2P Model
Amazon Listing Optimization Is Dead. Long Live Amazon Listing Strategy.
Amazon listing optimization is the wrong frame for 2026. Here is what listing strategy looks like across multi-surface, dynamic, AI-mediated Amazon.
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7 min
The 2P Model
Why Most A+ Content Is Wasted: The Strategic Approach Brand Managers Miss
Most A+ Content is built as a brand brochure when it should work as a sales tool — here's the four-jobs framework that drives real conversion lift on Amazon.
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9 min
The 2P Model
Amazon A+ Content for CPG Brands: What Actually Moves the Needle
A practical guide to Amazon A+ Content for CPG brands. Learn what works, what doesn't, and how to build A+ Content that converts browsers into buyers.
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9 min read
The 2P Model
TikTok Shop in 2026: What's Actually Working
TikTok Shop's real value isn't standalone GMV — it's the demand engine feeding Amazon. Here are the three patterns separating winners from losers in 2026.
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8 Minutes
The 2P Model
Amazon Vendor Central Termination: The Complete 1P to 2P Transition Guide
Vendor Central was once the gold standard. For many CPG brands, it's become a margin trap.
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