Brand & Growth
Founder & Operator
7/6/26
8 min
The 2P Model
The Ecommerce Accelerator Decision Framework: 7 Questions to Ask Before You Sign Anything
The Ecommerce Accelerator Decision Framework
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7/3/26
6 min
The 2P Model
What the Founders Got Right: Independence Day Lessons for Modern Brand Builders
The Founders were operators, not just political philosophers — and the disciplines that built a 250-year-old country map directly to building a durable brand.
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7/1/26
6 min
The 2P Model
Half-Year Reckoning: The 3 Numbers Every CPG Operator Should Stress-Test in July
The first week of July is the most useful week of the year to look at your business honestly. Three stress tests reveal whether your CPG brand is actually growing — or just appearing to.
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6/19/26
7 min read
The 2P Model
The Father's Day Lesson: What Building a CPG Brand Taught Me About Patience
A Father's Day reflection on the one lesson that runs through both parenting and building a CPG brand: the expensive, operational discipline of not reacting to a single bad week.
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6/5/26
7 min read
The 2P Model
Amazon Is Not a Channel. It's the Economic Center of Your Brand.
For most CPG brands, Amazon isn't one channel among many.. it's the price floor, demand signal, and capital-allocation engine for the whole business.
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5/18/26
12 min
The 2P Model
Liquid Death: How a Can of Water Became a $1.4B Brand
What's actually transferable from Liquid Death's rise to a $1.4B valuation? Two principles — concept validation and brand specificity. The rest was unrepeatable.
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5/13/26
12 min
The 2P Model
Stop Directing Customers Where You Want Them to Buy
Your DTC-first channel strategy isn't your customer's problem. Learn why brands should optimize for the first purchase anywhere, then build the relationship.
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8/30/25
5 MIN READ
The 2P Model
Vendor Negotiations and the Cost No One Budgets For
Q1 Amazon vendor negotiations consume 40-65% of leadership attention without compounding. The real cost is strategic work deferred, not margins lost.
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