Future of Commerce
Retail Trends
7/10/26
7 min
The 2P Model
What Prime Day Tells You About Your Brand (That No Other Day of the Year Can)
Reading the Prime Day diagnostic
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7/3/26
6 min
The 2P Model
What the Founders Got Right: Independence Day Lessons for Modern Brand Builders
The Founders were operators, not just political philosophers — and the disciplines that built a 250-year-old country map directly to building a durable brand.
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5/20/26
9 min read
The 2P Model
TikTok Shop in 2026: What's Actually Working
TikTok Shop's real value isn't standalone GMV — it's the demand engine feeding Amazon. Here are the three patterns separating winners from losers in 2026.
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5/18/26
12 min
The 2P Model
Liquid Death: How a Can of Water Became a $1.4B Brand
What's actually transferable from Liquid Death's rise to a $1.4B valuation? Two principles — concept validation and brand specificity. The rest was unrepeatable.
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