Future of Commerce
AI & Ecommerce
8 min
The 2P Model
Amazon Inbound Placement Fees: The New Math of 3P Economics
Amazon's inbound placement fees add $0.21-$1.58 per unit to 3P FBA costs. Here's how they work, what they total, and why 2P sidesteps them entirely.
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8 min
The 2P Model
Amazon Chargebacks: The CFO's 2026 Recovery Playbook
The CFO's playbook for Amazon chargeback recovery — top 10 chargeback codes, contestability rates, and the weekly-monthly-quarterly recovery cadence that recovers 70%+.
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8 min
The 2P Model
Are You Big Enough for 2P? Revenue Thresholds and Readiness for CPG Brands
Real revenue thresholds for 2P Amazon partnerships — three tiers from $5M to $500M+, the readiness signals beyond revenue, and what changes at each level.
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8 min
The 2P Model
The Best Amazon Accelerators for CPG Brands in 2026
A strategic comparison of the top Amazon accelerators for CPG brands in 2026 — Pattern, Luminize, Front Row, Recom, Spreetail, and Neato — with operator profiles and positioning.
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8 min
The 2P Model
The 2026 CPG Guide to TikTok Shop: Economics, Operations, and Fulfillment
The 2026 guide to TikTok Shop for CPG brands. Commission structure, creator economics, 12-20% return rates, and why MCF solves the fulfillment problem.
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8 min
The 2P Model
Amazon MAP Enforcement: The CPG Brand's 2026 Playbook
The 2026 operational playbook for enforcing MAP on Amazon. Detection, escalation, the four-step MAP Recovery Ladder, and how 2P structurally eliminates pricing violations.
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8 min
The 2P Model
The Amazon COSMO Algorithm: How AI Is Rewriting CPG Product Discovery in 2026
How Amazon's COSMO algorithm and Rufus are rewriting product discovery for CPG brands. The four signals COSMO reads, practical listing updates, and what A9-era tactics to drop.
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10 Minutes
The 2P Model
Rufus Changed Everything: Amazon AI Search & COSMO Guide
Amazon Rufus and COSMO have shifted search from keywords to intent.
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6 MIN READ
The 2P Model
6 Reasons to Integrate Generative Fill Into Your Photo Workflow
AI Generative Fill handles backgrounds, distractions, and cross-platform resizing so photographers can focus on creative decisions, not pixel work.
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