Channel Strategy
DTC & Lifecycle


5/13/26
12 min
The 2P Model
Stop Directing Customers Where You Want Them to Buy
Your DTC-first channel strategy isn't your customer's problem. Learn why brands should optimize for the first purchase anywhere, then build the relationship.
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5/7/26
8 min
The 2P Model
Three Questions Every Brand Should Ask Before Launching a New Sales Channel
A diagnostic framework for evaluating new sales channel launches. Ask these three questions about fulfillment, pricing integrity, and equity before expanding.
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3/3/26
7 MIN READ
The 2P Model
Why Your Amazon Listings Aren't Converting (And How to Fix Them)
Low Amazon conversion rates usually trace back to five fixable problems. Here is the diagnostic every brand should run before spending another dollar on ads.
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3/3/26
6 MIN READ
The 2P Model
What Is an Amazon Accelerator Agency and Do I Need One?
An Amazon Accelerator agency helps brands scale faster through expert PPC, listing optimization, and growth strategy. Here is how to tell if you need one.
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2/21/26
7 MIN READ
The 2P Model
How CPG Brands Scale Without Splintering
Multi-channel ecommerce strategy is not about being everywhere. It is about syncing DTC, marketplaces, and retail into one system built for compounding growth.
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