How omnichannel 2P works — one inventory pool via Amazon MCF serving Amazon, TikTok Shop, Shopify, and Walmart. The model, the math, and who's actually running it.

Real revenue thresholds for 2P Amazon partnerships — three tiers from $5M to $500M+, the readiness signals beyond revenue, and what changes at each level.

The 15-question Amazon 2P partner RFP — structured due-diligence questions across deal structure, operations, technology, and exit terms to ask before you sign

The real cost of switching Amazon operators — five hidden costs, real revenue-loss timelines, and why a 2P transition works differently than an agency swap.

A CPG founder's playbook for migrating from Amazon Vendor Central (1P) to a 2P partnership. Six defined stages, real timelines, and why 2P beats the 3P scramble.

2026 guide comparing Vendor Central (1P), Seller Central (3P), and 2P for CPG brands. Decision matrix, real economics, and the third option most brands miss.

Build vs. partner on Amazon isn't a binary. A five-dimension framework for figuring out which capabilities belong in-house, which belong with a partner, and how to structure.

A different kind of post: five things Anthony wishes he'd known five years ago about how marketplace economics actually work — written without the polish of a framework deck.

The Ecommerce Accelerator Decision Framework

Vendor Central used to be a destination. In 2026 it's a problem to solve — chargebacks, co-op, and ad asks have quietly compressed 1P margins 30-50%.