2026 guide comparing Vendor Central (1P), Seller Central (3P), and 2P for CPG brands. Decision matrix, real economics, and the third option most brands miss.

Build vs. partner on Amazon isn't a binary. A five-dimension framework for figuring out which capabilities belong in-house, which belong with a partner, and how to structure.

A different kind of post: five things Anthony wishes he'd known five years ago about how marketplace economics actually work — written without the polish of a framework deck.

The Ecommerce Accelerator Decision Framework

Vendor Central used to be a destination. In 2026 it's a problem to solve — chargebacks, co-op, and ad asks have quietly compressed 1P margins 30-50%.

2P, 3P, and hybrid are operating models, not strategies. The real decision isn't margin math — it's how much control you keep over your largest channel, and how much operational weight you'll carry to keep it.

Original research on CPG eCommerce trends in 2026. Data on Amazon's shifting dynamics, retail media, 3P growth, and what mid-market brands need to know.

A strategic guide for VPs on Amazon brand protection — how to identify unauthorized sellers, enforce MAP, and clean up your Amazon channel for good.

One agency managing advertising. Another handling content. A freight broker coordinating FBA inbound shipments.

How Amazon aggregators raised $16B, bought rankings instead of brands, and collapsed.