Amazon & Marketplace
The 2P Model
3/23/26
10 minutes
The 2P Model
$10 Billion to Bankruptcy: The Amazon Aggregator Autopsy
How Amazon aggregators raised $16B, bought rankings instead of brands, and collapsed.
→
3/20/26
8 Minutes
The 2P Model
What Is the 2P eCommerce Model? The Definitive Guide for CPG Brands
The 2P eCommerce model combines the simplicity of 1P with the control of 3P.
→
No packages. No add-ons. No surprise fees.
Ready to see if 2P fits your brand?
Let's talk about your Amazon operation
We buy your inventory, own the P&L, and operate Amazon end-to-end, so your growth isn’t dependent on an agency or internal team.
© 2026 Neato. All rights reserved.