Amazon & Marketplace
The 2P Model
6/15/26
8 min read
The 2P Model
The Hidden Tax of Vendor Central: Why CPG Brands Are Quietly Leaving 1P in 2026
Vendor Central used to be a destination. In 2026 it's a problem to solve — chargebacks, co-op, and ad asks have quietly compressed 1P margins 30-50%.
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6/10/26
8 min read
The 2P Model
2P, 3P, or Hybrid? The Real Question Is Control vs. Convenience
2P, 3P, and hybrid are operating models, not strategies. The real decision isn't margin math — it's how much control you keep over your largest channel, and how much operational weight you'll carry to keep it.
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5/27/26
13 min
The 2P Model
State of CPG eCommerce 2026
Original research on CPG eCommerce trends in 2026. Data on Amazon's shifting dynamics, retail media, 3P growth, and what mid-market brands need to know.
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5/15/26
11 min
The 2P Model
Amazon Brand Protection: The VP's Guide to Cleaning Up Your Channel
A strategic guide for VPs on Amazon brand protection — how to identify unauthorized sellers, enforce MAP, and clean up your Amazon channel for good.
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4/21/26
10 Minutes
The 2P Model
2P vs. Amazon Agency: Which Model Is Right for Your Brand?
One agency managing advertising. Another handling content. A freight broker coordinating FBA inbound shipments.
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3/23/26
10 minutes
The 2P Model
$10 Billion to Bankruptcy: The Amazon Aggregator Autopsy
How Amazon aggregators raised $16B, bought rankings instead of brands, and collapsed.
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3/20/26
8 Minutes
The 2P Model
What Is the 2P eCommerce Model? The Definitive Guide for CPG Brands
The 2P eCommerce model combines the simplicity of 1P with the control of 3P.
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