2026 guide comparing Vendor Central (1P), Seller Central (3P), and 2P for CPG brands. Decision matrix, real economics, and the third option most brands miss.

Your 2026 guide to choosing a 2P Amazon partner for CPG brands: 15 essential questions, 5 red flags to avoid, and key proof points that distinguish true partners from mere agencies.

A month of pattern recognition — and what it tells us about the next six months.

Your Amazon Ads dashboard is structurally overstating the incremental value of your retail media spend. Here are the five specific ways ROAS lies — and what to do about each.

Margin compression in CPG is structural, not temporary. Here's what smart brands are doing about it — SKU rationalization, price architecture, promotional discipline, channel honesty, and operations efficiency.

The first week of July is the most useful week of the year to look at your business honestly. Three stress tests reveal whether your CPG brand is actually growing — or just appearing to.

Brand protection on Amazon isn't an operational nuisance to cost-control — it's a financial discipline that protects the unit economics of your largest sales channel. Here's how CFOs should frame the investment.

The off-the-shelf 'FBA vs FBM' advice stopped tracking reality. For brands doing $10M+, the answer isn't all-FBA — it's a SKU-level fulfillment matrix you re-pick every quarter.

Vendor Central used to be a destination. In 2026 it's a problem to solve — chargebacks, co-op, and ad asks have quietly compressed 1P margins 30-50%.

"Amazon revenue up 42% YoY" is the easiest metric to grow and the most expensive to optimize for. The brands compounding on Amazon measure contribution profit...