Operations & Profitability
Profitability & Margin
5/11/26
9 min
The 2P Model
Amazon Advertising Transparency: Why Your Agency's ROAS Is Lying
Your Amazon agency's ROAS numbers look great on paper. Here's why they're misleading and what metrics actually matter for CPG brand profitability.
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5/7/26
8 min
The 2P Model
Three Questions Every Brand Should Ask Before Launching a New Sales Channel
A diagnostic framework for evaluating new sales channel launches. Ask these three questions about fulfillment, pricing integrity, and equity before expanding.
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4/13/26
5 Minutes
The 2P Model
Why We Invested in Growth — And What It Means for the Brands We Serve
The ecommerce landscape in 2026 looks nothing like it did five years ago.
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